The Republic of Gilead offers Offred only one option : to breed. If she deviates, she will, like all dissenters, be hanged at the wall or sent out to die slowly of radiation sickness. But even a repressive state cannot obliterate desire - neither Offred's nor that of the two men on whom her future hangs.
We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback.
But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.
What is the difference between amend and emend, between imply and infer, and between uninterested and disinterested? When should one put owing to rather than due to? Why should the temptation to write actually, basically or at this moment in time always be strenuously resisted? This title deals with these questions.
Just making a decision can be hard enough, but how do you begin to judge whether it's the right one? This title focuses on decades of psychological research to explain why we so often get it very badly wrong - why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking.
If a country wants to remain economically vibrant, it needs to manufacture things. In recent years, however, many nations have become obsessed with making money out of selling services, leaving the real business of manufacturing to others. This book is about how all that is being reversed.
What happens when advances in technology allow many things to be produced for more or less nothing? And what happens when those things are then made available to the consumer for free?
In his groundbreaking new book, The Long Tail author Chris Anderson considers a brave new world where the old economic certainties are being undermined by a growing flood of free goods - newspapers, DVDs, T shirts, phones, even holiday flights. He explains why this has become possible - why new technologies, particularly the Internet, have caused production and distribution costs in many sectors to plummet to an extent unthinkable even a decade ago. He shows how the flexibility provided by the online world allows producers to trade ever more creatively, offering items for free to make real or perceived gains elsewhere. He pinpoints the winners and the losers in the Free universe. And he demonstrates the ways in which, as an increasing number of things become available for free, our decisions to make use of them will be determined by two resources far more valuable than money: the popular reputation of what is on offer and the time we have available for it. In the future, he argues, when we talk of the 'money economy' we will talk of the 'reputation economy' and the 'time economy' in the same breath, and our world will never be the same again.
Makes an impassioned case for an end to the sloppiness that has become such a hallmark of everyday speech and writing. This title shows how accuracy and clarity are within the grasp of anyone who is prepared to take the time to master a few simple rules.
Intends to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? This title enumerates the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times.
How do the mighty fall? Can decline be detected early and avoided? How far can a company fall before the path toward doom becomes inevitable and unshakable? How can companies reverse course? This book confronts these questions by showing leaders how they can stave off decline and if they find themselves falling, reverse their course.
